Collagen + Restorative Mask 600 ML

1. Product Introduction

Description: Collagen + Ionic Protein Restorative Mask

The Collagen + Ionic Protein Restorative Mask (600ml) is an intensive, deep-acting treatment formulated to be the cornerstone of a healthy post-treatment hair care regimen. This mask is designed for weekly use to deliver a concentrated surge of reparative and moisturizing agents, far surpassing a standard conditioner.

It is a necessary product for clients with heavily damaged, porous, or chemically-treated hair (keratin, color, relaxation) who need to rebuild structure and lock in hydration.

Key Features and Benefits:

• Maximized Ionic Protein Concentration: Contains the highest dose of Ionic Proteins in the system, actively seeking out and reconnecting broken bonds within the hair fiber for maximum Restoration and Strength.
• Deep Collagen Penetration: The rich, creamy texture allows Collagen to deeply saturate the hair, providing intense elasticity, shine, and profound moisture replacement.
• Porosity Correction: Specifically formulated to smooth and fill the hair's outer cuticle layer, reducing porosity and preventing the rapid loss of color and treatment ingredients.
• Anti-Breakage Shield: Creates a flexible shield around the hair shaft, dramatically reducing breakage and split ends from environmental stress and mechanical styling.
• Ultra-Softening Formula: Transforms rough, brittle, or coarse hair into soft, supple, and highly manageable strands after just one use.

2. Rationale

The Strategic Role of the Restorative Mask

The Restorative Mask is the 'maintenance pillar' of the entire Collagen + Ionic Protein system. Its rationale is centered on providing a periodic, high-impact intervention to address the ongoing wear and tear that even a high-quality daily regimen (shampoo/conditioner) cannot fully prevent.

• Market Need: The 'Deep Fix': Clients understand that their chemically-treated hair requires an intensive boost beyond daily care. This mask fulfills the demand for a premium weekly treatment that provides tangible, visible results (softness, shine, reduced frizz) while also performing critical internal repair.
• Target Audience: Damage & Durability Seekers: This product targets clients who want to significantly extend the life of their high-cost salon treatments. They are willing to invest in a concentrated formula (hence the 600ml professional size) because they know it's essential for long-term hair health and preservation.
• Unique Selling Point (USP): Intensive Molecular Recharge: It’s positioned as a recharge session—a concentrated, weekly molecular infusion that keeps the results of the treatment fresh. The longer processing time (compared to the conditioner) ensures deeper efficacy and sets it apart as a true treatment, not just a deep conditioner.
• Sales Strategy: Positioned as a mandatory add-on to the shampoo and conditioner, completing the three-step home care regimen essential for client satisfaction and treatment warranty adherence.

3. How to Use

Clear instructions for use as an intensive, periodic treatment are essential.

Collagen + Ionic Protein Restorative Mask: Intensive Weekly Treatment

Frequency: Use once per week, or every third wash for severely damaged hair, in place of your daily conditioner.

1. Preparation: After shampooing with Collagen + Ionic Protein Neutralizing Shampoo, gently towel-dry your hair to remove excess water. This allows the mask's rich ingredients to penetrate the hair fiber without being overly diluted.
2. Application: Scoop out a liberal amount of the mask. Distribute it evenly through the mid-lengths and ends of your hair, using your fingers or a wide-tooth comb to ensure saturation.
3. Process: For its restorative action to fully engage, leave the mask on for 5 to 10 minutes. For an ultra-intensive treatment, cover your hair with a plastic cap and apply gentle heat for 15 minutes.
4. Rinse: Rinse your hair thoroughly with cool water. Cool water helps to firmly close the cuticle, locking in the proteins and moisture for maximum shine and protection.
5. Finish: Style as desired. Your hair will be dramatically softer, stronger, and more resilient.