Collagen + Conditioner 1000 ML

1. Product Introduction

Description: Collagen + Ionic Protein Conditioner

The Collagen + Ionic Protein Conditioner is the vital follow-up step to the neutralizing shampoo, formulated to complete the structural recovery and pH stabilization of hair following chemical treatments. This large 1000ml conditioner is designed for continuous, long-term maintenance.

Its luxurious, deep-conditioning formula works to:

1. Seal and Smooth: After the neutralizing action of the shampoo, the conditioner effectively seals the hair cuticle, locking in the benefits of the treatment and protecting the inner hair structure.
2. Restore Essential Elements: It delivers a concentrated dose of Collagen and Ionic Proteins to immediately replenish moisture and rebuild bonds compromised during chemical processing.

Key Features and Benefits:

• Ionic Protein Rebuilding: Provides targeted reinforcement to the hair shaft, actively Strengthening & Rebuilding Hair from cortex to cuticle.
• Intense Collagen Moisture: Collagen draws and locks in moisture, resulting in unparalleled Deep Moisture & Softness without weighing hair down.
• Cuticle Sealing: Essential for post-treatment care, it ensures the hair’s surface is smooth, preventing frizz and dramatically boosting shine.
• Enhanced Elasticity: Restores the hair's natural flexibility, making it highly resistant to breakage and damage from styling or brushing.
• Prolongs Treatment Life: The rich, pH-optimized formula is designed to extend the life and integrity of professional salon services like keratin treatments and relaxers.

2. Rationale

Why This Product is Essential and a Strategic Fit

This conditioner is not merely a detangler; it's a structural repair and preservation tool, making it a non-negotiable part of the post-treatment home care system.

• Market Need: Comprehensive System: Consumers who commit to high-investment salon treatments need a complete system. Selling the shampoo and conditioner together ensures optimal results, prevents customer complaints related to shortened treatment lifespan, and increases the average transaction value. This conditioner secures the performance of the entire regimen.
• Target Audience: The Value-Conscious Maintainer: The 1000ml size is highly appealing to the post-treatment consumer who requires frequent, sustained use. It signals value and dedication to maintenance, reducing the risk of running out of the essential product.
• Unique Selling Point (USP): The Finish Line for Neutralization: While the shampoo neutralizes, the conditioner stabilizes and seals. Its primary USP is its ability to immediately restore the hair's pH to an acidic state post-treatment, ensuring the cuticle is fully closed to lock in strength, protein, and color molecules.
• Portfolio Alignment: It completes the Collagen + Ionic Protein System, offering a professional-grade repair duo. This dual offering reinforces the brand's credibility in the salon-quality, high-performance segment.

3. How to Use

Clear instructions are necessary to ensure the customer uses the product effectively to maximize their treatment results.

Mandatory Use for Post-Treatment Maintenance

Important Note: This deep-conditioning product is the vital second step after using the Collagen + Ionic Protein Neutralizing Shampoo.

1. Prepare Hair: After thoroughly rinsing the Collagen + Ionic Protein Neutralizing Shampoo, gently squeeze excess water from your hair.
2. Apply: Pour a generous amount of conditioner into your palm (adjust quantity based on hair length and thickness).
3. Distribute: Focus application on the mid-lengths and ends of your hair, where damage and dryness are most common. Avoid applying heavy amounts directly to the scalp if you have fine hair.
4. Process: For maximum benefit, allow the conditioner to penetrate for 3-5 minutes. This extended processing time allows the Ionic Proteins to rebuild hair structure and the Collagen to infuse deep moisture and flexibility.
5. Rinse: Rinse hair thoroughly with cool water. Cool water helps to flatten and seal the hair cuticle, maximizing shine, softness, and the longevity of your professional treatment.
6. Style: Style as usual. Consistent use ensures long-lasting softness, strength, and elasticity.